9780002557405
Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology
Bill Bishop; Harperbusiness
ISBN 13: 9780002557405
Publisher: Harpercollins Canada
Publication Date: 1998
Binding: Hardcover
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Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.
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