9780002571043
The Anatomy of Buzz : Creating Word-Of-Mouth Marketing
Rosen, Emanuel
ISBN 13: 9780002571043
Publication Date: 2000
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When purchasing products, customers rely heavily on personal recommendations from others, sometimes even strangers. This guide shows companies how to help customers influence each other through word-of-mouth marketing techniques.
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The Anatomy of Buzz: Creating Word-of-Mouth Marketing (ISBN: 0002571048 / 0-00-257104-8) Rosen, Emanuel Quantity Available: 1
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The Anatomy of Buzz: Creating Word-of-mouth Marketing (ISBN: 9780002571043) Rosen, Emanuel Quantity Available: 1
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The Anatomy of Buzz: Creating Word-of-Mouth Marketing (ISBN: 0002571048 / 0-00-257104-8) Rosen, Emanuel Quantity Available: 1
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The Anatomy of Buzz: Creating Word-of-Mouth Marketing (ISBN: 0002571048 / 0-00-257104-8) Rosen, Emanuel Quantity Available: 1
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The Anatomy of Buzz: Creating Word-of-mouth Marketing (ISBN: 0002571048 / 0-00-257104-8) Rosen, Emanuel Quantity Available: 1
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The Anatomy of Buzz: Creating Word-of-Mouth Marketing (ISBN: 0002571048 / 0-00-257104-8) Rosen, Emanuel Quantity Available: 1
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