Jones, Robert The Big Idea ISBN 13: 9780006532347

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9780006532347: The Big Idea
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Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies.  Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.

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About the Author:
Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge University. He is a director with Wolff Olins, one of the world's most respected brand consulting firms, and has worked as a consultant in corporate communication for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He also lectures at Oxford Business School on the marketing of professional service firms.
Review:
'An interesting and useful book.' Business Age

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  • PublisherHarperCollins UK
  • Publication date2001
  • ISBN 10 0006532349
  • ISBN 13 9780006532347
  • BindingPaperback
  • Number of pages224
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Other Popular Editions of the Same Title

9781846682742: The Big Idea

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ISBN 10:  ISBN 13:  9781846682742
Publisher: Profile Books Ltd, 2008
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  • 9781861975683: The Big Idea

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