Warriors on the High Wire - Hardcover
- PublisherHarperCollins
- Publication date2001
- ISBN 10 0007112297
- ISBN 13 9780007112296
- BindingHardcover
- Number of pages240
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Published by
HarperCollins Publishers, United Kingdom, London
(2001)
ISBN 10: 0007112297
ISBN 13: 9780007112296
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Fair. Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand the importance of this maxim. Based on interviews with 50 CEOs and key decision-makers, Fiona Gilmore distils the essence of many of our top brands. Top CEOs such as Michael Eisner of Disney and Chris Gent of Vodafone, discuss the issues that are crucial to their success. They reveal: * How companies can create brand architecture to maximize competitive advantage. * Why the role of the brand is of fundamental importance in the age of e-commerce, to protect the franchise of the established players and to open the market to newcomers. * Why service brands are critical for much of twenty-first-century business. The mantra of organizational excellence, customer service and product innovation is not enough. Organizations have to find ways to involve the service deliverers in their brand. * How companies should deal with acquisitions. Acquisitions create untidy portfolios, and today's mega, cross-border deals create problems that are so complex that they can lead to a paralysis of indecision. Even the greatest brands sometimes lose their way and stumble. Fiona Gilmore reveals how and why this happens and offers insights and ideas that can be applied to any business - no matter what size - to achieve outstanding success in the new economy. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR012447891
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Published by
HarperCollins Business 16/07/2001
(2001)
ISBN 10: 0007112297
ISBN 13: 9780007112296
Used
Hardcover
Quantity: 3
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780007112296
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Published by
HarperCollins Business 16/07/2001
(2001)
ISBN 10: 0007112297
ISBN 13: 9780007112296
Used
Hardcover
Quantity: 3
Seller:
Rating
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780007112296
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the Twenty-First Century
Published by
HarperCollins Business
(2001)
ISBN 10: 0007112297
ISBN 13: 9780007112296
Used
Hardcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780007112296. Seller Inventory # 7065330
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Published by
HarperCollins Publishers
(2001)
ISBN 10: 0007112297
ISBN 13: 9780007112296
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy. 2001. Hardback. . . . . Books ship from the US and Ireland. Seller Inventory # KSG0011991
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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Published by
HarperCollins Publishers
(2001)
ISBN 10: 0007112297
ISBN 13: 9780007112296
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy. 2001. Hardback. . . . . Seller Inventory # KSG0011991
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