For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
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This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.From the Back Cover:
Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing. An essential reference book for anyone in retailing, whether a large or small store or a nontraditional retailing enterprise.
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Book Description Collier Macmillan Ltd. Hardcover. Book Condition: POOR. Noticeably used, showing heavy wear to cover and pages. Might have notes, underlining and or highlighting. Accessories such as CD, codes, and dust jackets may not be included. Bookseller Inventory # 2554375607
Book Description Collier Macmillan Ltd. Hardcover. Book Condition: Fair. Bookseller Inventory # G0023084804I5N00
Book Description Collier Macmillan Ltd. Hardcover. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0023084804I3N00
Book Description Book Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: none Pub Date: 1/1/1979 Binding: hardcover Pages: 650 first edition. Bookseller Inventory # 3205742
Book Description Book Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: first ] Publisher: Macmillan Pub Date: 1/1/1979 Binding: hardcover Pages: 650 first edition. Bookseller Inventory # 3220907
Book Description Macmillan, 1979. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0023084804
Book Description Collier Macmillan Ltd, 1979. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Bookseller Inventory # 4955843