Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
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Book Description Prentice Hall, 1991. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1. Introduction. 2. Consumer Behavior. 3. Planning and Budgeting. 4. Dramatizing the Fashion Merchandise: Using Art Elements and Principles. 5. Visual Merchandising-Display. 6. Merchandise Presentation: Tools and Techniques. 7. Media Mix. 8. Advertising Principles: Print Media. 9. Mechanics of Building an Ad: Print Media. 10. Advertising Principles: Broadcast Media. 11. Mechanics of Building an Ad: Broadcast Media. 12. Publicity and Special Events. 13. The Fashion Show. 14. Personal Selling. 15. Synergism in Promotion and Advertising. Index. Bookseller Inventory # ABE_book_new_0023300299
Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023300299
Book Description Prentice Hall, 1991. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0023300299
Book Description Macmillan Coll Div, 1991. Hardcover. Book Condition: Brand New. facsimile edition. 354 pages. 9.50x7.75x0.75 inches. In Stock. Bookseller Inventory # zk0023300299
Book Description Prentice-Hall. Book Condition: New. pp. 354 This item is printed on Demand. Bookseller Inventory # 4224958
Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780023300295_lsuk