Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
"synopsis" may belong to another edition of this title.
For professors who want a concise text covering the core topics of marketing, this brief and to-the-point presentation has early and integrated coverage of international, ethical, and societal issues. It involves students with in-text computer exercises and a computerized study guide bundled free with every text. The high quality and comprehensive instructional package, prepared entirely by the authors, allows you to enhance your classroom presentation.From the Back Cover:
All the core marketing concepts are covered in 530 pages (19 chapters) giving instructors the opportunity to cover the book with out rushing through or skipping topics. In book computer exercises. A Computerized Study Guide is bundled with every book. International chapter early, Chapter 6. "International Marketing in Action" and "Ethics in Today's Society" boxes.
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Book Description Macmillan Coll Div, 1988. Book Condition: Fair. 2nd. N/A. Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP92629446
Book Description Macmillan Coll Div, 1988. Hardcover. Book Condition: Fair. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780023343407-4-0-3. Bookseller Inventory # 9780023343407-4-0-3
Book Description Macmillan Coll Div. Hardcover. Book Condition: POOR. Acceptable: Possible ex-library copy with the library's markings. May have moderate notes or highlighting. Will no longer have its dust jacket if applicable and accessories may no longer be included. Bookseller Inventory # 2589773103
Book Description Macmillan Coll Div. Hardcover. Book Condition: VERY GOOD. Very Good Some wear on book from reading. Bookseller Inventory # 2621201572
Book Description Macmillan Coll Div 1988-01-01, 1988. Hardcover. Book Condition: Very Good. 0023343400 May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0023343400Z2
Book Description Macmillan Coll Div, 1988. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0023343400
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800233434073.0