Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
"synopsis" may belong to another edition of this title.
For professors who want a concise text covering the core topics of marketing, this brief and to-the-point presentation has early and integrated coverage of international, ethical, and societal issues. It involves students with in-text computer exercises and a computerized study guide bundled free with every text. The high quality and comprehensive instructional package, prepared entirely by the authors, allows you to enhance your classroom presentation.From the Back Cover:
All the core marketing concepts are covered in 530 pages (19 chapters) giving instructors the opportunity to cover the book with out rushing through or skipping topics. In book computer exercises. A Computerized Study Guide is bundled with every book. International chapter early, Chapter 6. "International Marketing in Action" and "Ethics in Today's Society" boxes.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1994. Hardcover. Book Condition: New. 3 Sub. Bookseller Inventory # DADAX0023347015
Book Description Prentice Hall College Div, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023347015
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800233470161.0
Book Description Prentice-Hall. Book Condition: New. pp. 640. Bookseller Inventory # 7092345