Lewison, Dale M Retailing ISBN 13: 9780023705304

Retailing - Hardcover

Lewison, Dale M

9780023705304: Retailing
Hardcover
ISBN 10: 0023705302 ISBN 13: 9780023705304
Publisher: Macmillian Publishing Co., 1994
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This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.

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Like its predecessors, Retailing, Sixth Edition represents the most comprehensive text in the field.

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Dale M. Lewison
Published by Macmillan Pub Co (1994)
ISBN 10: 0023705302 ISBN 13: 9780023705304
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