Communication and Human Behavior - Hardcover

Ruben, Brent D.

Hardcover

ISBN 10: 0024042706 ISBN 13: 9780024042705

Publisher: Pearson College Div, 1984

Synopsis

Now in its fourth edition, Communication and Human Behavior continues to offer students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this volume presumes that the study of communication in human affairs is a complex phenomenon with important and far-reaching effects. Employing a thorough description of a variety of approaches and using the cohering insights of systems theory, the text presents to students the broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic life process. Further, it develops an awareness of verbal and nonverbal codes used in sending and receiving messages, and examines the role of media in multiple contexts of human life.

About this title

From the Back Cover:

Communication and Human Behavior offers students a broad introduction to the study of communication. Expansive yet integrated, rigorous yet readable, this text presumes that the study of communication in human affairs is a complex phenomenon with important and far-reaching effects. Employing a thorough description of a variety of approaches and using the cohering insights of systems theory, Communication and Human Behavior presents the broad and colorful landscape of the field to students, outlines the history of communication study, and focuses on communication as a basic life process. Further, it develops an awareness of verbal and nonverbal codes used in sending and receiving messages, and examines the role of media in multiple contexts of human life.

New and Enduring Features

• An increased emphasis on the most up-to-date research in the field and how it relates to key aspects of students' everyday lives.
• “Research Profiles” highlight the work of contemporary scholars in the Communication field, allowing students to see what types of field research are currently being done and by whom.
• Several topics new to this edition include communication technology, family communication, and leadership.
• The text offers extensive and well-informed information on the nature of persuasion and the rhetorical basis of the field, making students aware of the power of language and of their need to consider their audience.
• A chapter on public speech communication introduces the fundamentals of speech communication and mass communication.
• Special topics like animal vs. human communication, ethical issues, diversity issues, gender issues, and intercultural communication show students how variously and completely the communication process shapes their lives.
• The text provides coverage of theory (and contemporary research) by discussing significant issues in communication theory both historically and in contemporary society, while demonstrating to students the relevance of communication theory for their lives.

Praise for Communication and Human Behavior

“A useful, comprehensive overview of the communication discipline's major topic areas. I like the way the overall book is organized and ordered in its chapters. There is a natural flow...with later chapters building on earlier work.”
Julie Apker, Western Michigan University

“In short, this text is written to enhance teaching and effective learning using a variety of effective methods.”
Donna R. Munde, Mercer County Community College

About this edition

• Publisher: Pearson College Div
• Publication date: 1984
• ISBN 10: 0024042706
• ISBN 13: 9780024042705
• Binding: Hardcover
• Number of pages: 336