In a state of diminished job security, Americans are choosing to start their own businesses at a record rate. Many of these "accidental entrepreneurs" are corporate refugees who have chosen self-employment by default. Nonetheless, aspiring business people need the insider information that only an Unofficial Guide can provide. Author Diana Lynn -- a small business owner who has written several books and regularly lectures on small business concerns -- explains: the lowdown on networking, selling your services, hiring and firing, and tax issues; the benefits of becoming your own boss -- as well as the pitfalls; the savviest ways to keep overhead and expenses to a minimum; and the inside scoop on where to find office space, cheaper supplies, temporary help, and more.
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MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.
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Book Description Wiley, New York, NY, 1999. Trade paperback. Book Condition: New. 0028625250 New. has some shelfwear Trade paperback (US). Glued binding. 1129 p. Contains: Illustrations. Audience: General/trade. Bookseller Inventory # ALIBRIS.0003213
Book Description Wiley, 1999. Paperback. Book Condition: New. 1st. Bookseller Inventory # DADAX0028625250
Book Description Wiley, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0028625250
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800286252561.0