Business research methods - Softcover
This best-selling text continues in its second edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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About the Author:
William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.
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- PublisherDryden Press
- Publication date1987
- ISBN 10 0030123623
- ISBN 13 9780030123627
- BindingPaperback
- Edition number2
- Number of pages715
- Rating
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Business Research Methods
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Dryden Press
(1988)
ISBN 10: 0030123623
ISBN 13: 9780030123627
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Business research methods
Published by
Dryden Press
(1987)
ISBN 10: 0030123623
ISBN 13: 9780030123627
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Softcover
Quantity: 1
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Rating
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