Contemporary Cases in Consumer Behaviour

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9780030169618: Contemporary Cases in Consumer Behaviour

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.

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Blackwell, Roger D.; etc.
Published by Dryden Press (1977)
ISBN 10: 0030169615 ISBN 13: 9780030169618
New Paperback Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Dryden Press, 1977. Paperback. Book Condition: New. book. Bookseller Inventory # 0030169615

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