This comprehensive, step-by-step guide to small business enterprise helps readers identify opportunities, their needs and the needs of their target customers. Featuring sample plans from service and manufacturing businesses, Small Business helps readers create a business plan that will set a promising course for their entrepreneurial endeavors. Its 80-plus Action Steps take entrepreneurs through every phase of an upstart, from the initial dream, developing marketing strategies and finally how to implement the completed business plan. In addition, special features help entrepreneurs explore international opportunities, find local resources, use the Internet to identify small biz opportunities, determine their business passions and find related opportunities.
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Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.
Gail Hiduke, a professor at Saddleback College, has taught for more than 20 years at a variety of two-year and four-year institutions. Professor Hiduke earned her MBA and BS, both with a minor in marketing, from Purdue University. Well recognized for her experience in corporate and government consulting, marketing, and training, Professor Hiduke brings an abundance of personal entrepreneurial experience to her teaching and writings, including this insightful text.
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Book Description South-Western College Pub, 2011. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0030335876
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303358771.0
Book Description Cengage South-Western. Soft cover. Book Condition: New. New, 6th Edition .US Edition.UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0030335876
Book Description South-Western, Cincinnati, OH, 2003. Softcover. Book Condition: New. 6th Edition. Still in Shrinkwrap Quantity Available: 1. ISBN: 0030335876. ISBN/EAN: 9780030335877. Inventory No: 1560803144. Bookseller Inventory # 1560803144