In this text, cultural issues and topics are given significant emphasis. Throughout the text, students are taught what to do with what they’ve learning, thus reinforcing the materials they’ve just read. Unlike the competitors, strategy is emphasized in this text. It is integrated throughout the text, and reinforces the application orientation. This text will provide learners with a more cosmopolitan perspective regarding doing business in the world than they might have had prior. For many, this will be a first exposure into business practices and culture in other societies.
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