Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. Features: * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.
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Book Description Harcourt Brace College Publishers, 1997. Paperback. Book Condition: New. Bookseller Inventory # DADAX0030464331
Book Description Harcourt Brace College Publishers, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # 0030464331
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800304643311.0