Advertising: Its Role in Modern Marketing - Softcover
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
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From School Library Journal:
Gr 6-10--This series entry offers lots of information in an attractive, well-organized, and readable format. The functions, goals, and tactics of advertising are examined, along with controversial issues such as targeting the youth market, political ads, the right of free speech, subliminal advertising, infomercials, advertising in schools, billboards, and the Joe Camel ads. The treatment is balanced; the negative impact of advertisements is weighted against their economic success. Black-and-white photographs and cartoons illustrate the text. An extensive bibliography and suggestions for further reading are appended. To understand the enormous impact of this issue, one need only realize the chilling statistic that we spend, on average, a year and a half of our lives watching television commercials. This book will be useful for school reports, and will attract interested browsers.
Connie Tyrrell Burns, Mahoney Middle School, South Portland, ME
Copyright 1997 Cahners Business Information, Inc.
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- PublisherDryden Press
- Publication date1982
- ISBN 10 0030600499
- ISBN 13 9780030600494
- BindingPaperback
- Edition number5
- Number of pages710
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Advertising: Its Role in Modern Marketing
Published by
Dryden Press
(1982)
ISBN 10: 0030600499
ISBN 13: 9780030600494
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Hardcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Dryden Press Pub Date: 1/1/1982 Binding: Hardcover Pages: 710 fifth edition. Seller Inventory # 6455869
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Advertising: Its Role in Modern Marketing
Published by
Dryden Press
(1982)
ISBN 10: 0030600499
ISBN 13: 9780030600494
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 15-0030600499-G
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