Contemporary Marketing

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9780030626388: Contemporary Marketing

This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

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Boone, Louis E.; Kurtz, David L.
Published by Dryden Press (1983)
ISBN 10: 0030626382 ISBN 13: 9780030626388
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Dryden Press, 1983. Hardcover. Book Condition: New. book. Bookseller Inventory # 0030626382

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