CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
"synopsis" may belong to another edition of this title.
Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs
Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.
"About this title" may belong to another edition of this title.
Book Description Book Condition: good. 1429 Gramm. Bookseller Inventory # M00030970881-G
Book Description Thomson Learning. Paperback. Book Condition: POOR. Acceptable: Possible ex-library copy with the library's markings. May have moderate notes or highlighting. Will no longer have its dust jacket if applicable and accessories may no longer be included. Bookseller Inventory # 2554663882
Book Description Thomson Learning, 1992. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-001-18-6275006