9780060007737
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries; Laura Ries
ISBN 13: 9780060007737
Publisher: Harperbusiness
Publication Date: 2002
Binding: Softcover
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Book Description: HarperBusiness, 2002. Trade paperback. Book Condition: New. First edition. Illustrated. New. No dust jacket as issued. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. Audience: General/trade. New. --InstaShip Books Normally Ships within 24 Hours, often, Same Day. Bookseller Inventory # b184xxx2 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: HarperBusiness, 2002. Trade paperback. Book Condition: New. First edition. Illustrated. New. No dust jacket as issued. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. Audience: General/trade. New. --InstaShip Books Normally Ships within 24 Hours, often, Same Day. Bookseller Inventory # bBG40000306 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091123111950G0060007737. SKU: 0060007737-11-UING. Bookseller Inventory # 0060007737-11-UING Bookseller & Payment Information | More Books from this Seller |
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