This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
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Book Description Longman Higher Education, 1988. Book Condition: Fair. 9th. N/A. Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP91329626
Book Description Longman Higher Education. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0060401818I3N00
Book Description Longman Higher Education, 1988. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0060401818
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800604018184.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800604018183.0