“Well written and compelling, Eco Barons gives the reader a first glimpse of the activists, philanthropists and gadflies who may well turn out to be the J.D. Rockefellers and Rachel Carsons of our time.”
—Cleveland Plain Dealer
Pulitzer Prize-winner Edward Humes offers readers an eye-opening look at the remarkable philanthropists and visionaries who are devoting their lives to saving the earth from overdevelopment and destruction. In Eco Barons, Humes, the bestselling author of Mississippi Mud and Monkey Girl, gives us fascinating portraits of extraordinary men and women who are dedicated to humankind’s survival—as important a contribution to the environmental cause as Al Gore’s An Inconvenient Truth. As the New York Times points out, “Humes’s urgent message is clear: We must all strive to become ‘eco barons’ in our own right if we are to save Planet Earth.”
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"Humes' in-depth reporting makes the book stand as a solid portrait of the new face of American environmentalism."
-- Outside magazine
"An eco baron is the opposite of a robber baron, using talent, gumption, and wealth not for personal gain but for environmental good. Award-winning journalist Humes brings a fluency in complex issues and a love of David-Goliath stories to this illuminating group portrait of embattled visionaries who "are showing the world that nature can be nurtured." . . .A dramatic, insightful history of environmental conflicts and breakthroughs threaded through timely and inspiriting profiles in courage and creativity."
-- Booklist (starred review)
"The very title Eco Barons seems to suggest a dichotomy. We like to think of our environmental leaders as quirky, living-out-in-the-woods types, modern-day Thoreaus quick with an organic recipe, a do-it-yourself wind turbine plan or a handy recycling tip. What Edward Humes' book uncovers are folks who have taken their profitable businesses and turned them into seriously beneficial enterprises. . . .These profiles are lessons in the lasting power of conservation, which, even more than corporate profits, remains an essential part of the great American identity."
-- E - The Environmental Magazine
"I know some of the heroes chronicled [in ECO BARONS]--they are unlikely champions, but united by passion, hard work, and a willingness to think outside of conventional paths. Their stories will dramatically expand your sense of what you can do for the environment!
-- Bill McKibben, author of The End of Nature and Deep Economy
"Humes is a master story teller, illuminating the compelling lives of an unlikely cast of characters who just may save us from ourselves, while inspiring us to save our planet."
-- Terry Tamminen, former Secretary of the California Environmental Protection Agency and Chief Energy Policy Advisor to Governor Arnold Schwarzenegger
From Pulitzer Prize winner Edward Humes comes Eco Barons, the story of the remarkable visionaries who have quietly dedicated their lives and their fortunes to saving the planet from ecological destruction.
While many people remain paralyzed by the scope of Earth's environmental woes, eco barons—a new and largely unheralded generation of Rockefellers and Carnegies—are having spectacular success saving forests and wildlands, pulling endangered species back from the brink, and pioneering the clean and green technologies needed if life and civilization are to endure.
A groundbreaking account that is both revealing and inspiring, Eco Barons tells of the former fashion magnate and founder of Esprit who has saved more rainforests than any other person and of the college professor who patented the "car that can save the world," the plug-in hybrid. There are the impoverished owl wranglers who founded the nation's most effective environmental group and forced a reluctant President George W. Bush to admit that humans cause global warming. And there is the former pool cleaner to Hollywood stars who became the guiding force behind a worldwide effort to reduce greenhouse gas emissions.
At a time when there is no shortage of dire news about the environment, Eco Barons offers a story of hope, redemption, and promise—proof that one person with determination and vision can make a difference.
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