How to Sell Anything - Softcover
A lighthearted primer on some of today's most popular and effective marketing and sales strategies explains how jaded consumers and new technologies have rendered traditional advertising practices obsolete, in a resource that profiles twenty of the world's top marketing experts and their most successful campaigns.
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- PublisherHarperCollins
- Publication date2013
- ISBN 10 0061373710
- ISBN 13 9780061373718
- BindingPaperback
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