“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett
“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer
From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.
"synopsis" may belong to another edition of this title.
A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution
Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge.
A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.About the Author:
Larry Kramer, the founder and former chairman and CEO of MarketWatch, Inc., is currently an adjunct professor of media management at the S.I. Newhouse School of Public Communications at Syracuse University. Over the course of his career, he has been a senior adviser at Polaris Venture Partners, a venture capital firm, and served as the first president of CBS Digital Media. He currently serves on the board of directors of sev-eral media and technology companies, including Discovery, American Media, and Answers.com, and is an advisor to tech and digital startups such as JibJab, Newser, Crossborders.tv, and others. Kramer also spent more than twenty years as a reporter and editor at the San Francisco Examiner, the Washington Post, and the Trenton Times. He divides his time between Tiburon, California, and New York City.
"About this title" may belong to another edition of this title.
Book Description HarperBusiness 2010-11-02, 2010. Hardcover. Book Condition: New. First Edition. 0061984973. Bookseller Inventory # Z0061984973ZN
Book Description HarperBusiness. Hardcover. Book Condition: New. 0061984973. Bookseller Inventory # Z0061984973ZN
Book Description HarperBusiness, 2010. Book Condition: New. N/A. Ships from the UK. BRAND NEW. Bookseller Inventory # GRP76672056
Book Description HarperBusiness, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 'No one else has Larry's experience and success across all media forms'new and old.' (Tina Brown). Bookseller Inventory # ABE_book_new_0061984973
Book Description HarperBusiness, 2010. Hardcover. Book Condition: New. First Edition. Bookseller Inventory # DADAX0061984973
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800619849761.0
Book Description HarperBusiness. Hardcover. Book Condition: New. 0061984973 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0061984973
Book Description Harpercollins, 2010. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VC-9780061984976
Book Description Book Condition: New. Bookseller Inventory # 8586764-n
Book Description HarperBusiness, 2010. Hardcover. Book Condition: New. book. Bookseller Inventory # 0061984973