Business Strategy Game
This is the instructor's manual for the "Business Strategy Game". It contains a computer disk and detailed instructions for running the game. The "Business Strategy Game" is a computer simulation for strategic management. It aims to help students understand how the functional pieces of a business fit together, by running a simulated company over a number of decision periods to develop a student's business judgement and focus on long-range planning. Students learn from working with numbers, exploring options and trying to unite production, marketing, finance and human resources decisions into a coherent strategy. New to this edition is a demand forecasting model and an inventory liquidation option. Many other features are retained from previous editions, such as the opportunity to bid for celebrity endorsements, optional executive compensation, on-screen decision support calculations and "what-iffing" capability, five-year strategic plan model and an industry scoreboard which is automatically part of the results written onto each company's disk each decision period.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill Inc.,US
- Publication date1998
- ISBN 10 0070009090
- ISBN 13 9780070009097
- Binding3.5" disk
- Edition number5
- Rating
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