Strategic Management: Concepts and Applications (McGraw-Hill Series in Management) - Hardcover

9780070104587: Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)
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For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.

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  • PublisherMcGraw-Hill College
  • Publication date1991
  • ISBN 10 0070104581
  • ISBN 13 9780070104587
  • BindingHardcover
  • Number of pages1202
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Certo, Samuel C.,Peter, J. Paul
Published by McGraw-Hill College (1991)
ISBN 10: 0070104581 ISBN 13: 9780070104587
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