This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.
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Book Description McGraw-Hill/Irwin, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070112509
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800701125061.0
Book Description McGraw-Hill/Irwin, 1995. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0070112509
Book Description Irwin Professional Pub, 1996. Hardcover. Book Condition: Brand New. 1st edition. 370 pages. 9.75x7.75x0.75 inches. In Stock. Bookseller Inventory # 0070112509