When Customers Think We Don't Care - Softcover

Buchanan, Richard

Softcover

ISBN 10: 007013863X ISBN 13: 9780070138636

Publisher: McGraw-Hill Professional

Synopsis

Who is the enemy? The enemy is us! Every organisation is filled with people- owners, managers, workers-who worry about the 'enemies' that could bring about the end of their employment.They anxiously focus on other employers, the government, regulators and countless others, yet despite popular belief, these are not the biggest threats faced by employers. When Customers Think We Don't Care rewrites everything you thought you knew about marketing and customer service. In its markedly different approach, this book shows you how the demise of every for-profit, not-for-profit and government department that has failed, or ever will fail, is caused not by outsiders, but by their own people who drive away the customers who would otherwise support them. Fortunately, these same people can prevent this from happening. When Customers Think We Don't Care provides a step-by-step approach to avoiding such self-destruction by every organisation's 'enemy within'. Learn how to keep customers, for your employees' welfare- and yours!

About this title

About the Author:

Richard Buchanan is an associate professor of marketing at Massey University in New Zealand and also runs his own consultancy. He has extensive experience in both the private and public sectors, working for multinational corporations, non-profit organisations and charities. His speaking circuit takes him to Australia, New Zealand, Asia, the US, Canada and Britain. His clients include General Motors Holden, AMP Life Insurance, Caltex, Mobil, ICI Pharmaceutical, Hewlett-Packard, Westpac and Suzuki.

About this edition

• Publisher: McGraw-Hill Professional
• ISBN 10: 007013863X
• ISBN 13: 9780070138636
• Binding: Paperback
• Edition number: 3