The basics of business-to-business commerce is the good old-fashioned catalog.
This book shows you how to build a "smart" catalog online -- that means that the catalog changes quickly to accommodate price changes, part changes, etc.
-- Includes a fully-functional version of Saqqara's Step Search Software - valued at over $1,000. This software is an internet catalog publishing and authoring system.
-- Provides a blend of business and how-to implementation procedures.
-- Covers all types of on-line catalogs -- business-to-business and business-to-customer.
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Create a state-of-the-art interactive online catalog! Would you like your business to have a top-of-the-line electronic catalog like that of The Sharper Image or The Nature Company? Do you wish your business could communicate with other businesses online as effectively as Xerox or Hewlett-Packard do? With this book, your business can! Written by the founders of the company that implemented H P's and Xerox's online catalog, and packed with case studies from companies like The Sharper Image and The Nature Company, Building Database-Driven Web Catalogs tells you how to go from "static" online catalogs modeled on obsolescent print media, to a dynamic and effective E-Commerce site with leading-edge interactive capabilities.
You'll find numerous guides that describe how to design a technically attractive site. But only Building Database-Driven Web Catalogs gives you what you really need to understand and profitably exploit the business benefits, possibilities, and implementation of E-Commerce. With all the strategic management information you need to make business decisions plus the detailed implementation data needed to put those decisions in place, this guide is an essential reference in today's marketplace. It's a resource that can earn thousands of dollars for your business--now, and well into the 21st century.
"About this title" may belong to another edition of this title.
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800701530731.0