With quality management practices firmly embedded in their manufacturing operations, cutting-edge companies are looking to get the total job done, across all departments, including sales and marketing. Authored by a leading member of IBM Rochester's 1991 Baldrige-winning quality effort, this nontechnical guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. This work shows marketing and sales pros how to jump start their drive toward a quality-oriented, market-driven sales environment. It crisply explains how Deming's tenets and the Baldrige's criteria for continuous improvement apply to the entire sales and marketing process, and defines strategic considerations for building a sales culture receptive to TQM. Throughout, its strong focus on justifying costs, exploiting new information technology, and fostering participative management, employee empowerment, teams, and self-direction shows readers how to manage their sales personnel in today's quality world.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw-Hill, 1993. Hardcover. Book Condition: New. BRAND NEW COPY, Perfect Shape,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # nosku03155
Book Description Mcgraw-Hill, 1993. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070237522
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800702375201.0
Book Description Mcgraw-Hill, 1993. Hardcover. Book Condition: New. Bookseller Inventory # P110070237522