Analysis for Marketing Planning - Softcover

Lehmann, Donald R.; Winer, Russell S; Winer, Russell

9780070275478: Analysis for Marketing Planning
Softcover
ISBN 10: 0070275475 ISBN 13: 9780070275478
Publisher: McGraw-Hill/Irwin, 2001
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Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2001
  • ISBN 10 0070275475
  • ISBN 13 9780070275478
  • BindingPaperback
  • Edition number5
  • Number of pages272
  • Rating

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