New Products Management - Hardcover
NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world.
"synopsis" may belong to another edition of this title.
About the Author:
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Companies
- Publication date1999
- ISBN 10 0070275521
- ISBN 13 9780070275522
- BindingHardcover
- Edition number6
- Number of pages560
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
New Products Management
Published by
McGraw-Hill Companies
(1999)
ISBN 10: 0070275521
ISBN 13: 9780070275522
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_380080858
Buy Used
US$ 5.48
Convert currency
Stock Image
New Products Management (Irwin/McGraw-Hill Series in Marketing)
Seller:
Rating
Book Description Hardcover. Condition: Very Good. New Products Management (Irwin/McGraw-Hill Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780070275522
Buy Used
US$ 33.00
Convert currency
Stock Image
New Products Management (Irwin/McGraw-Hill Series in Marketing)
Seller:
Rating
Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780070275522
Buy Used
US$ 33.00
Convert currency
Stock Image
New Products Management
Published by
McGraw-Hill Companies
(1999)
ISBN 10: 0070275521
ISBN 13: 9780070275522
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Pages and cover are intact. The spine and cover show minimal signs of wear. May have limited notes or highlighting/underlining. Seller Inventory # BRB1-0070275521-G-235
Buy Used
US$ 54.23
Convert currency