Details how to structure an effective marketing campaign and develop advertising and communication vehicles, such as newsletters, brochures, press releases, print ads and broadcast commercials. Also addresses purchasing outside services and using technology to improve efficiency and quality of creative efforts. For administrators. Softcover
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Book Description Mcgraw-Hill (Tx), 1998. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0070412367