Multinational Direct Marketing: The Methods and the Markets - Hardcover
A guide to promoting products and services in markets around the world, concentrating on practical strategies in seven areas including research and planning, media and telemarketing, international postal delivery systems, pricing, and shipping. Discusses direct marketing in Europe, Asia, and North America, and profiles 32 countries and their direct marketing infrastructures. Numerous appendices offer information on international mailing list brokers, distribution services, organizations, and agencies. Annotation copyright Book News, Inc. Portland, Or.
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- PublisherMcGraw-Hill
- Publication date1995
- ISBN 10 0070423563
- ISBN 13 9780070423565
- BindingHardcover
- Number of pages354
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Multinational Direct Marketing: The Methods and the Markets
Published by
McGraw-Hill
(1995)
ISBN 10: 0070423563
ISBN 13: 9780070423565
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Hardcover
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D7S9-1-M-0070423563-6
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