Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING) - Hardcover
Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
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About the Author:
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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- PublisherMcGraw-Hill College
- Publication date1990
- ISBN 10 0070427828
- ISBN 13 9780070427822
- BindingHardcover
- Number of pages528
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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McGraw-Hill College
(1990)
ISBN 10: 0070427828
ISBN 13: 9780070427822
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Published by
McGraw-Hill College
(1990)
ISBN 10: 0070427828
ISBN 13: 9780070427822
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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McGraw-Hill College
(1990)
ISBN 10: 0070427828
ISBN 13: 9780070427822
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Published by
McGraw-Hill College
(1990)
ISBN 10: 0070427828
ISBN 13: 9780070427822
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Published by
McGraw-Hill College
(1990)
ISBN 10: 0070427828
ISBN 13: 9780070427822
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Hardcover
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