The Burger King: Jim McLamore and the Building of an Empire - Hardcover

McLamore, James W.

Hardcover

ISBN 10: 0070452555 ISBN 13: 9780070452558

Publisher: McGraw-Hill, 1997

Synopsis

McLamore (co-founder and first CEO of Burger King) recounts the story of his steerage of the company from its small beginnings to its status as a billion dollar enterprise. He discusses campaigns and strategies that he is proud of, as well as mistakes such as the "Herb the Nerd" campaign, rated by Advertising Age as the worst campaign of 1985. Annotation c. by Book News, Inc., Portland, Or.

About this title

Review:

The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneur. The Burger King: Jim McLamore and the Building of an Empire, by cofounder James McLamore (who died in 1996 at age 70), relates in plain-spoken and honest fashion the story of a corporation that grew from a handful of struggling south Florida drive-ins to become the second-largest fast-food chain in the world.

From the Back Cover:

A compelling look at an american original who helped usher in the fast-food era. The fascinating story of Jim McLamore, the cofounder of Burger King. Jim McLamore was a man of great integrity. He cared deeply about people and was a great motivator. He also believed it's critical to give back to your community. To me, that makes him a true leader and a great American-Dave Thomas, Founder and Senior Chairman, Wendy's International, Inc.

About this edition

• Publisher: McGraw-Hill
• Publication date: 1997
• ISBN 10: 0070452555
• ISBN 13: 9780070452558
• Binding: Hardcover
• Edition number: 1
• Number of pages: 286