Executive Policy and Strategic Planning (McGraw-Hill Series in Management) - Softcover
This second edition of Executive Policy and Strategic Planning is designed to develop a conceptual framework which delineates the process of policymaking and strategic planning. The text material represents a blend of concepts, theory and current practice illustrated by selected examples drawn from dynamic business situations. Much of the book is based on notable foundation works in the literature which stress the general management function and provide significant direction to aid and guide students and practitioners of this emerging discipline.
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- PublisherMcGraw-Hill College
- Publication date2013
- ISBN 10 0070456755
- ISBN 13 9780070456754
- BindingPaperback
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