This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
"synopsis" may belong to another edition of this title.
Designed to develop the skills students need to become more effective marketers by emphasizing the behavior of actual consumers and then demonstrating how marketers, consumer activists and public officials influence that behavior. The text is organized around a unique framework describing macro-level and micro-level issues. Skill-Building Activities ask students to respond to hypothetical situations or go into their communities to take on projects and assignments related to textual concepts. Self-tests provide a built-in study guide to help students prepare for exams.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Inc.,US, 1977. Book Condition: Good. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92585003
Book Description McGraw-Hill Inc.,US, 1977. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 3315578
Book Description McGraw-Hill Inc.,US. Hardcover. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2618253880
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800705203184.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800705203183.0
Book Description Book Condition: Good. Consumer Behavior (McGraw-Hill series in marketing). Bookseller Inventory # SKU0627879