Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst & Young, one of the world's leading consulting firms, recognition of this basic fact is the secret to marketing success. In "The New Marketing Era," he explores the sweeping changes in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.
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Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.From the Back Cover:
"Paul Postma is one of those rare marketing thinkers whose deep technical knowledge and psychological insights make him a perfect guide to illuminate for 'Old Era Marketers' the rich opportunities being opened up by the new electronic media." - Philip Kotler, Distinguished Professor of International Marketing, Northwestern University. "His approach has proved invaluable as we developed our marketing strategy and increased our revenues." - Thomas Van Velthoven, Director of Marketing, The International Red Cross. "His knowledge and insight have proven invaluable to our marketing strategy." - H.J. Kievits, Marketing Communications, Shell. "Postma is the ideal person to guide us into the new marketing era." - Gert Bouwkamp, Senior Executive Vice President, Rabobank. "This fascinating book made me completely rethink my company's marketing strategy." - Peter M. Verkuyl, Managing Director, Auto Lease Holland. "An outstanding marketer, Postma's innovative approach is highly stimulating." - Tom H.M. Dunn, Director Meespierson, The Fortis Group. "His concepts, theories, and applications helped us get up to speed in 'Customer Management' thinking." - Ingrid K. Van Rossum, Vice President Distribution, KLM Royal Dutch Airlines. "A leading authority, he's able to bridge the opportunities of tomorrow with the customer needs of today." - Paul Malschaert, Decision Support Manager Europe, Compaq.
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Book Description McGraw-Hill Companies, New York, New York, U.S.A., 1998. Hardcover. Book Condition: New. Dust Jacket Condition: New. First Edition. 175pp. inc. index. New Book, Business Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 012944
Book Description McGraw-Hill Companies, 1998. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0070526753
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800705267541.0
Book Description McGraw-Hill Companies, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070526753