This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
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Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11007053943X
Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX007053943X