Small Business Management Fundamentals (MCGRAW HILL SERIES IN MANAGEMENT) - Softcover

9780070611504: Small Business Management Fundamentals (MCGRAW HILL SERIES IN MANAGEMENT)
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This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entrepreneurs, all essential small business management concepts are covered in a highly readable, practically-oriented presentation, and discussed in terms of how they can add to the small business operator's chances for success. New pedagogical features include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan", new case studies, many of which are computer integrated, and lively real-world vignettes opening each chapter. New chapters on ethics and social responsibility, the development of the business plan, and operations management have been added. Also available - Instructor's resource kit (ISBN 0-07-911459-8) and video series (ISBN 0-07-911517-9)

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  • PublisherMcGraw-Hill College
  • Publication date1989
  • ISBN 10 0070611505
  • ISBN 13 9780070611504
  • BindingPaperback
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Other Popular Editions of the Same Title

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