The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class BrandRies, Al; Ries, Laura
9780070652644
Positioning: The Battle for Your Mind
Al Ries; Jack Trout
ISBN 10: 0070652643 / 0-07-065264-3
ISBN 13: 9780070652644
Publisher: McGraw-Hill
Publication Date: 1985
Binding: Hardcover
ISBN 13: 9780070652644
Publisher: McGraw-Hill
Publication Date: 1985
Binding: Hardcover
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Synopsis:
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
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Positioning: The Battle for Your Mind: Search Results
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Positioning: The Battle for Your Mind (1st Edition Revised) (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: Mcgraw-Hill 1985, 1985. First Edition Revised. A wonderful copy with some minor edgewear to the cover. Dust Jacket has some edgewear present. Book has tanning or browning due to normal aging process. - First Edition Revised, Hard Cover, Very Good / Very Good. Bookseller Inventory # 23I26A2176611BW Bookseller & Payment Information | More Books from this Seller |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1985. Book Condition: GOOD. Buy from the best: 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship today!. Bookseller Inventory # V6901381 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (1st Edition Revised) (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Trade, 1985. Hardcover. Book Condition: GOOD. Dust Jacket Condition: ACCEPTABLE. USED Giving great service since 2004: Buy from the Best! 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship! Find your Great Buy today!. Bookseller Inventory # 6202819 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1985. Book Condition: GOOD. Buy from the best: 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship today!. Bookseller Inventory # V12096748 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1985. Book Condition: Good. Dust Cover Missing. Minimal damage to cover and binding. Pages show light use. The best quality and service on the net. All books guaranteed. Bookseller Inventory # G0070652643I3N01 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1985. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. The best quality and service on the net. All books guaranteed. Bookseller Inventory # G0070652643I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1985. Book Condition: Fair. The best quality and service on the net. All books guaranteed. Bookseller Inventory # G0070652643I5N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 2
Book Description: McGraw-Hill, 1985. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Guaranteed service and quick shipping. Bookseller Inventory # G0070652643I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (ISBN: 0070652643 / 0-07-065264-3) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1985. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. In stock. Best service guaranteed. Bookseller Inventory # G0070652643I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind (1st Edition Revised) (ISBN: 9780070652644) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: Mcgraw-Hill, 1985. Book Condition: Used - Good. Rev Sub. N/A. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!. Bookseller Inventory # GRP9904106 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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