The Seven Secrets of Influence: Portable Power for the 21st Century - Hardcover

Elaina Zuker

Hardcover

ISBN 10: 0070730857 ISBN 13: 9780070730854

Publisher: Mcgraw-Hill, 1991

Synopsis

The "7 Secrets of Influence" is an invaluable resource for anyone  who wants to get results by influencing others - bosses, peers, colleagues, family members or friends. Elaina Zuker has been in all aspects of business, marketing and sales for over 25 years, and has sold millions of dollars of products and services. This is not just theory,  her ideas and advice are from her proven track record and they work! It's especially useful for salespeople  always looking to sharpen their competitive edge and boost their productivity.You may not think of yourself as an Influencer, but everyone has tobe able to  confidently interact with others in our Lives and Work.While Influence may seem like an inherent talent, it's actually a setof simple yet powerful tools that anyone can learn, practice and master. 
It s Not What You Know. It's Not Who You Know. So What is It? What you need is something of your own, an inner resource you can tap whenever it s needed. In short - influence: a set of skills that can serve you whenever and wherever you are, that you can practice anytime, anywhere, inside or outside an organization. We call it "portable power" - the tools and  skills for how to influence anyone. This highly practical guide, filled with realistic advice on succeeding in today s unpredictable business and social climates, enables you  to learn the skills needed to succeed in today s competitive business environment. You will learn how to influence anyone. The Seven Secrets of Influence is filled with vital information, and most important, how to , step-by-step instructions.  Topics  include:   -how to "read" other people- how to understand body language - how to create instant rapport - how to gain credibility with others- how to motivate cautious people Powerful and practical, this book is essential reading and a simple, user-friendly how-to guide for you to influence anyone in today' fast-paced social and business climate.

About this title

From the Author:

I wrote this book to give my thousands ofstudents (and new readers) my completeTheory and Practice of Influence, which has helped so many in advancing their careers and theirInfluence abilities.I've been in Sales and Marketing all my life, andwhen I was a Professor at a University, I decidedto combine  my Real World experience with an academic theory, and created my own "Secrets of Influence"psychometric assessment questionnaire.Since its inception, thousands of executives, managers andprofessionals have benefited from its practical application,and learned the ideas and skills which have made such apositive difference for them.  I hope you, too, will benefit from these ideas and learn these simple but powerful tools to make a big difference in  yourcareer and your life.

About the Author:

Elaina Zuker is a seasoned businesswoman, educator, author and consultant to major corporations in the U.S. and internationally.

Her latest book, "The Seven Secrets of Influence" has been translated into four languages and was the Main Selection for the Business Week Book Club. Ms. Zuker conducts seminars on Influence, Leadership, Productivity and Change. Her consulting clients have included Avon Products, American Express, Bankers Trust, MCI, Ogilvy & Mather, Sheraton Corporation.

She has served on the faculties of Montclair State College, Mercy College, Pace University and Marymount College.

As a keynote speaker, she addresses business and professional groups on "Secrets of Influence", "Success Strategies" and other topics.

About this edition

• Publisher: Mcgraw-Hill
• Publication date: 1991
• ISBN 10: 0070730857
• ISBN 13: 9780070730854
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256