Building a Dream - Softcover

Good, Walter

3.38

13 ratings by Goodreads

Softcover

ISBN 10: 0070889546 ISBN 13: 9780070889545

Publisher: McGraw-Hill Ryerson Higher Education, 2005

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For prospective small business people and potential entrepreneurs who dream about being self-employed, Building a Dream is the self-help workbook and guide to realistically assessing your potential for success. Building a Dream covers a range of topics that will increase your understanding of what it takes to succeed in an entrepreneurial career.

Building a Dream provides practical, user-friendly advice along with a step-by-step approach to assessing personal and business potential along with practical outlines, checklists, screening devices, and lists of resources of financial organizations and government publications and contacts. It also includes unique tear-out worksheets that can be copied so readers can prepare many different business plans. Walter Good's immense experience in strategic market planning will help turn your dream of being your own boss into reality.

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From the Back Cover:

Make Your Dream a Reality.

If you dream about starting your business and leaving your boss behind, Building a Dream is the self-help workbook and guide to realistically assess your potential for success. It covers a range of topics that will increase your understanding of what it takes to be a successful entrepreneur:

evaluate your potential
explore new business ideas
start or buy a business
consider a franchise
organize your business
protect your idea
arrange financing
develop you business "game plan"

Building a Dream takes a step-by-step approach to assessing your personal and business potential along with practical outlines, checklists, screening devices, and other resources you can turn to for additional information. It also includes unique tear-out worksheets that you can copy and use to prepare a number of different business plans.

About the Author:

Professor Walter S. Good is head of the Department of Marketing at the University of Manitoba, and a graduate of the University of Toronto and Michigan State University. His primary interests are strategic market planning, entrepreneurship, and small-business management.

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