The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.
"synopsis" may belong to another edition of this title.
Book Description McGraw;, 1987. Cover slightly scuffed through use.Paperback,Ex-Library,with usual stamps markings, ,in good all-round condition, ,596pages. Bookseller Inventory # 162099
Book Description DA Information Services, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4293526
Book Description DA Information Services. Paperback. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0071005048I3N00
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR004116422