Written for consumers rather than producers of statistical information this book draws on students' intuition and common sense when developing important concepts, and captures their attention through the use of interesting quotes and humorous situations. The book presents essential topics in statistics in a relaxed and informal way without omitting important topics. It is a common sense book with integrated examples throughout to help students apply material to today's world. And the mathematical demands are modest - making the book appropriate for a wide range of students.
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