Seeking Customers, Keeping Customers, and Field Guide to Marketing - Hardcover
Expanded Books combine the convenience of printed books with the interactive power of a computer. Designed for the popular PowerBook or any large screen Macintosh (both of which offer high-resolution on-screen reading), this Expanded Book contains the text of two best-selling HBS Press books and a glossary of marketing terms along with features that only a technological product can offer: the ability to find words or phrases in an instant, copy and paste text (handy for writing papers or reports), move easily between the volumes to explore ideas nonsequentially, add margin comments, highlight text, and mark pages.
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- PublisherHarvard Business School Press
- Publication date1994
- ISBN 10 0071036113
- ISBN 13 9780071036115
- BindingHardcover
- Edition number1
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