The SaaS EDGE: How Companies can Leverage SaaS for Competitive Advantage

9780071078344: The SaaS EDGE: How Companies can Leverage SaaS for Competitive Advantage

"How Companies can Leverage SaaS for Competitive Advantage Praise for The SaaS Edge “Sahil writes with ease and empathy. I like his style and finesse with which he has handled the subject. I recommend the book for the sheer joy of reading and useful learning.” —Subroto Bagchi, Vice Chairman, MindTree Ltd. “Sahil Parikh infuses the pages with warmth and persuasiveness and gently takes the readers through what can otherwise be confusing and intimidating domains. Think of this book as the ‘everything to anything’ edition for Web 2.0 and SaaS.” —Charles Assisi, Executive Editor, Forbes India “Sahil demystifies and explains the power and cost-saving opportunities of Web 2.0 and SaaS using interesting examples, easy language and practical advice. A must read for every growing business!” —Laura Parkin, CEO and Co-Founder, National Entrepreneurship Network “In a world where everyone is expected to do more with basic resources, this book has all the answers in the Indian context. There are no jargons here, just simple rules that you can apply tomorrow. A must-read for all the enterprising people in India.” —Sharad Sharma, Chairman, NASSCOM Product Forum The SaaS Edge: How Companies can Leverage SaaS for Competitive Advantage primarily focuses on how web technologies (blogs, social networks, wikis, web applications) can be utilized to enhance business opportunities. The book describes the power of online technology in the context of business and demonstrates how SaaS (software-as-a-service) can be delivered over the Internet to market products and services. It also discusses the common perceptions, myths, advantages and limitations of SaaS. The book has been written keeping in mind non-tech savvy people, and hence, the concepts and ideas have been dealt with in a simple style for better understanding."

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About the Author:

"Sahil is a tech-enthusiast and a web entrepreneur who founded his first successful web company in the U.S. at the age of 23. He returned to India in 2005 after eight years and started Synage Software (, a technology company that successfully pioneered one of India’s first homegrown SaaS (software-as-a-service) product through DeskAway ( in 2007. Sahil has been named a Paragon 100 Fellow (Asia’s Most Inspiring Young Entrepreneurs and Social Change Makers), shortlisted in Business World’s Top 30 Young Entrepreneurs in India, featured on the cover and leading story of India Today Aspire, showcased on CNBC’s prestigious TV show, Young Turk Innovators, and interviewed by many prominent entrepreneurship/technology blogs and news sites worldwide. Sahil’s interests are reading, writing, playing golf and tennis. Also, he loves traveling to places in India and outside with his wife. Sahil blogs at and is active on Twitter at "

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