Advertising and Promotion - Softcover

George Belch; Michael Belch

Softcover

ISBN 10: 0071108521 ISBN 13: 9780071108522

Publisher: McGraw Hill Higher Education (ISE), 2006

Synopsis

Unusual book

About this title

About the Author:

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

About this edition

• Publisher: McGraw Hill Higher Education (ISE)
• Publication date: 2006
• ISBN 10: 0071108521
• ISBN 13: 9780071108522
• Binding: Paperback