Value-Based Marketing - Softcover
This text applies the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
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- PublisherMcGraw Hill Higher Education
- ISBN 10 0071109056
- ISBN 13 9780071109055
- BindingPaperback
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